We all know how Google loves to shake things up with its constant algorithm changes. And while it might feel like a hassle, these updates are key to making sure the best websites—like your signage business—are getting the attention they deserve. But are these updates helping you stay visible, or are they making it harder for clients to find you?
Let’s talk about how Google’s latest changes could be affecting your sign business website and, more importantly, what you can do about it.
Think of Google as the gatekeeper to your website. Every time they tweak the algorithm, their goal is to make sure searchers get the most relevant, high-quality sites. That’s great for people searching, but if your website isn’t up to speed with these changes, it could fall down the rankings—and fast.
Here’s how to stay ahead of the game and make sure your website keeps attracting potential customers.
1. Content is King
Google loves a website packed with valuable, engaging content that answers users’ questions. For your sign company, this is your chance to show off your expertise. Think blog posts about the latest signage trends, practical tips for picking the perfect materials, or even fun quizzes like “What Sign Material Are You?”. When your site becomes a go-to resource, it not only boosts your SEO but also builds trust with potential clients—and they’re more likely to stick around and reach out to you.
Pro Tip: Don’t forget about video! Whether it’s showcasing your latest sign installations, creating how-to tutorials, or sharing client testimonials, videos can highlight your work in ways that text and photos can’t. After all, you’re in the visual business—let your signs do the talking!
2. Your Website Needs to Be Mobile-Friendly
It’s something most people know, but it’s worth repeating because it’s that important: more than half of all web traffic now comes from mobile devices. If your website doesn’t look great or function smoothly on a smartphone, you’re likely losing business. Google knows this too, which is why they rank mobile-friendly websites higher.
Whether it’s a business owner checking sign options on the go or someone browsing your portfolio while out and about, your site needs to look sharp and be easy to navigate on any device. If it’s not, potential clients will move on quickly—and so will your chance to win their business.
3. Speed is Everything
Google is all about speed—just like those quick turnaround jobs your clients love. If your website takes forever to load, both potential customers and Google will penalize you for it. Compress your images, streamline the design, and keep everything running smoothly so visitors don’t have to wait to see your impressive work.
After all, you wouldn’t want a potential client waiting around to see the gorgeous channel letters you just installed, right?
Keeping your website in top shape is crucial, but while you’re at it, don’t forget to stay fresh with our sign-themed apparel and accessories. Signspen’s got the perfect way for you to show off your passion for signage—from t-shirts that rep your craft to hoodies perfect for those long installation days.
4. Backlinks: Your Secret Weapon
In the signage world, reputation is everything—and Google works the same way. Backlinks, or other sites linking to yours, act as votes of confidence in Google’s eyes. The more you have from reputable sites, the higher you’ll rank.
So, reach out to local businesses, industry blogs, or partners and collaborate on getting some high-quality backlinks. It’s like networking, but for your website.
5. Don’t Forget the Keywords
If you’re not using the right keywords, you’re missing out on potential clients. Think about what your customers might be searching for—like “custom business signs” or “ADA-compliant signage”—and make sure those terms are naturally sprinkled throughout your content. Just don’t go overboard! Google is smart enough to know when you’re keyword stuffing, so keep it authentic.
Stay Visible, Stay Relevant
Google’s updates aren’t going anywhere, but that doesn’t mean they have to be a headache for your sign business. With a few simple tweaks—like keeping your content fresh, making sure your site is mobile-friendly, and focusing on speed—you can keep your website ranking high and driving new business.
And if you ever want to stay on top of the latest trends (or just show off your signage pride), Signspen has your back with gear that’s made for the pros. Sign up for our newsletter for updates and exclusive deals, because we believe the sign industry deserves to be celebrated!
We’d love to hear from you! Whether you have thoughts to share, questions, or just want to say hello, don’t hesitate to reach out—we’re always happy to connect with fellow sign industry pros.